Luther DSGN è un'agenzia creativa con sede a Roma, formata da figure professionali quali designer, interactive manager e storyteller provenienti da grandi società e agenzie multinazionali.

HAUS GARTEN

CLIENT: Haus Garten

CATEGORY: Food&Beverage

PRACTICES: Concept, Branding, Graphic&Print, Packaging, Website, Social

YEAR: 2015

CREDITS

Creative Direction: Michele Savino & Stanislao Migliorino
Art Direction & Design: Stanislao Migliorino, Marta Brinchi Giusti, Gioia Riccioni
Copywriting: Viky C., Paola Caridi, Giulia Martinis
Managing & Accounting: Paola Caridi
Coding: Web Essence
Photos: Giuseppe Catesi
Extras: illustrations by Rizlo Ticenko

ABOUT THE PROJECT

Haus Garten is the first Bagel Bar in Rome located in the heart of Prati neighborhood.
A place out of the ordinary, into the green environment, the bar breathes the air of a Parisian bistro with a flavor of the Berlin underground scenery.
At Haus Garten you can taste the worldwide famous bagels while checking your mail or relaxing, listening to your favorite DJ set. The company asked us to create an identity in trend with a accordance to contemporary design that could express the eclectic identity of the place. The transparent underground look of Haus Garten was developed throughout the whole project. The works of graffiti artist Rizlo Ticenko have been the inspiration guide for the hand crafted menu designed by our graphic designers for all take­away packaging and rebranding of miscellaneous objects. Haus Garten inauguration was supervised by our press office, as well as the articles for various journals ,web portals and social networks, such as Facebook, Pinterest and Instagram, where the identity of the place became interactive for the first time.
Our work was an integrated part of the strategy we built together with our client in order to make Haus Garten the place to be.

Luther DSGN è un'agenzia creativa con sede a Roma, formata da figure professionali quali designer, interactive manager e storyteller provenienti da grandi società e agenzie multinazionali.
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