THE GOOD IDEA
STAND COSMOPROF 2023
Industry /
Fashion & Beauty
Crafting the graphic identity and stand design for the leader in sustainable merchandise.
BRIEF
Cosmoprof is the world’s leading beauty and cosmetics trade fair, held annually in Bologna. For the 2023 edition, The Good Idea, a leading B-Corp company in the merchandising sector, wants to present itself in a way that enhances its sustainability pillars by transferring them to Sai Devi: a specialized beauty branch with decades of know-how, a benchmark in the beauty sector for high-quality products with personalized design, both for promotional items and private labels.
SOLUTION
Choosing the most trending pastel tones in the beauty world, we have curated the stand design starting from a creative direction work capable of converging immediacy of messages and functionality of the exhibition area. By structuring the graphic format with neutral backgrounds interspersed with descriptive icons, geometric lines, and a full image of a cotton branch, it was possible to express the concepts of innovation and experience in a storytelling that spoke of environmental awareness, research and development, and product life cycle.
TEAM
Managing Director
Marco Venuti
Account Manager
Giulia Martinis
Art Director
Flavio Milazzo
WHAT WE DID
Art Direction
Stand design
Accounting
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