SOTTOVENTO CLUB
Industry /
Club & Nightlife
A glamorous and contemporary brand repositioning for the clubbing institution in Porto Cervo.
BRIEF
Sottovento Club, or more simply the centre of electronic and sought after sounds in Porto Cervo. All celebrities have been here. By carrying out a strategic restyling and event design we achieved brand repositioning by means of a btl and digital communication strategy and gave back to the Costa Smeralda’s icon a fresh and more contemporary look.
SOLUTION
Our brand strategy covered all aspects of the club’s image, from the communication plan to the artistic direction, in synergy with international brands and by undertaking agreements with a large network of partners. A complex and challenging project that earned it a place as one of the best clubbing scenes of 2016.
BRANDING & NEW STYLE GUIDE
WEB DESIGN & CODING
BTL & MERCHANDISING
SOCIAL MEDIA MANAGEMENT
TEAM
Project Management
Marco Venuti, Gian Marco Jandolo
Account Manager
Giulia Martinis
Art Direction
Roberto Magnanini
Graphic Design
Andrea Simone
Web Design
Andrea Simone
WHAT WE DID
Art Direction
Branding
Web Design
Social Media Management
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