REDBULL WEEKENDER
Industry /
Club & Nightlife, Food & Beverage
Redesigning the clubbing concept for the world leader in branded event management: Redbull.
BRIEF
Brand experience has always been at the heart of Redbull events, one of the world’s leading event management companies. In 2016 the renowned RBMA Weekender format comes to Rome with the world’s best DJs ready to invade the city’s most underground venues with their electronic atmospheres.
SOLUTION
We emphasised the teasing element of the secret parties in a crescendo of 10 world enticing events supported by a 360° digital strategy. Event production warranted hybrid web identity that was alluring to both clubbing and music sharing communities, so as to encourage sharing of experiences and general contents during the events, accompanied by social influencing activity.
A YEAR-LONG BRAND EXPERIENCE. 10 MONTHS, 10 EVENTS, 20 STARS OF THE WORLD CLUBBING SCENE. ‘THE PARTY’ ACCORDING TO REDBULL.
Brand experience supported by product placement involves the target by creating content and increasing brand awareness.
WEB IDENTITY
The digital platforms are designed to create the right environment where the clubbing scene can coexist with the passion for musical experimentation.
SOCIAL INFLUENCER
The selection of in target influencers, who become an integrated part of the clubbing experience, increases the lead community, creates a buzz and contributes to event positioning.
TEAM
Project Managment
Marco Venuti, Gian Marco Jandolo
Art Direction
Andrea Simone, Romeo Rodeo
Web Design
Serena Russo
WHAT WE DID
Event Design
Web Identity
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