Nextools developed 13 Shopify apps in just one year, they needed a unified brand and product identity that could streamline how merchants interacted with the tools. The goal was to reduce complexity across the board while maintaining the individuality of each app; ranging from small store solutions to enterprise-level tools.

We developed a new logo and brand system built around the “Infinity Switch“. This symbol became the centerpiece of our rebranding effort, representing ease of use and simplicity in action. The fluid, continuous design of the logo visually communicates seamless functionality, which is central to our user experience philosophy.

VISUAL CONSISTENCY ACROSS DIVERSE PRODUCTS
For the brand system we’ve chosen Restart Soft as the primary font and Open Sans for secondary text, ensuring a sleek and modern feel. We also refreshed the color palette, introducing Next Purple as a standout feature. For the app logos, we’ve implemented a distinct color scheme to clearly differentiate the main Suites, creating a cohesive yet versatile brand identity.

A NEW IDENTITY THAT REFLECTS GROWTH AND SIMPLICITY
The rebrand was crucial in a landscape where Nextools’ apps each had their own style and approach, creating inconsistency in branding and user experience. By unifying the design, we ensured a cohesive experience across all apps—streamlining everything from visuals and user interaction to support and billing. This alignment not only enhances recognition and trust but also simplifies how merchants engage with the tools, fostering a seamless and intuitive ecosystem.

VISUAL LANGUAGE FOR APP SEGMENTATION
To make app navigation smooth, we designed two distinct suites: the Starter Suite for small to mid-sized stores and the Pro Suite for larger businesses and Shopify Plus users. Each suite boasts a unique visual identity, yet they all share core design elements for a unified experience. This balance ensures seamless interaction while catering to the diverse needs of businesses at every scale.

By reimagining Nextools’ design language, we tackled the challenge of growing complexity and brought clarity to the brand. The result is an identity that’s simple, innovative, and aligned with Nextools’ vision for the future—empowering all merchants, regardless of size, with tools that work effortlessly.

This rebranding marks a transformative milestone, positioning Nextools to better serve merchants and fulfill our commitment to making e-commerce accessible and intuitive for everyone.