ERICSSON
Industry /
Technology & Industrials
Creating an ecosystem for an interactive presentation on behalf of the telecommunications colossus.
BRIEF
Ericsson embodies the story of innovation, market leadership and a company vision that constantly stays ahead of time. For this storytelling the top player in communications is not settling for traditional instruments. They are intent on having their mission conveyed through an engaging and interactive company presentation.
SOLUTION
We expanded on the concept of traditional presentations in an immersive and gestural ecosystem. The use of kinect technology permitted the speakers to adjust the contents of the presentation in real time, empowering each individual to set the pace of their speech with a personalized intro and outro mood.
TEAM
Managing Director
Marco Venuti
Creative Direction
Michele Savino, Stanislao Migliorino
WHAT WE DID
Art Direction
Video in motion graphic 3D & 2D
Graphic Design
Branding
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