INSTEAD OF CHASING THE PRESENT,
LET’S CREATE THE FUTURE.
MANIFESTO
01 / 08
WRITE YOUR
OWN ALPHABET
Speaking like everyone else makes you like everyone else. Do you know what words are? They are vehicles with a driver: give them meaning and make them resonate until they say something truly new.
02 / 08
DON’T STAY SEATED
What you believe to be right and universal becomes wrong and arbitrary in a matter of seconds. Don’t sit on your ideas. The world doesn’t need couches but burning coals.
03 / 08
DO AS TREES DO
In forests, sick trees receive nourishment from other trees, because all ecosystems are deeply interconnected. Before looking far away, take care of your own garden. Act locally.
04 / 08
CREATE TO DESTROY
TO CREATE
The new is born on the ashes of the old, not alongside it. Use your ideas to destroy prejudices that infect the world. Creating is your new responsibility.
05 / 08
THINK PLURAL
Individualism makes us think we are unique when in fact we are alone. Commit to the common good, because reasons may be personal but consequences are always collective.
06 / 08
ACT AS IF THE WORLD
WERE WHAT IT SHOULD BE
To exist means having an impact on reality. Don’t wait to do your part, don’t fear challenging the status quo. Start now and be the engine of change in your daily life.
07 / 08
CREATE SOCIAL VALUE
Today’s true challenge lies in transforming knowledge, altruism, and sustainability into shared value and tangible progress. Embrace circularity and do business for the benefit of all.
08 / 08
FORGET ABOUT LIMITS
If we always view reality through the same lens, we always see the same colors. Go bottom up. Start from scratch. Question everything. Chase the impossible, challenge the norm and uncover the extraordinary that may lie beneath it.
Do you recognize yourself in this manifesto?
Sign it on behalf of your company, your brand, or personally: it will be one more reason to make a difference, even through small actions.
Click on Sign or send an email to manifesto@lutherdsgn.com
providing your name and surname or your company name.
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