INSTEAD OF FLYING TO ANOTHER PLANET,
LET’S TRY TO CHANGE OURS.
MANIFESTO
01 / 10
WRITE YOUR
OWN ALPHABET
Speaking like everyone makes you think like everyone. Do you know what words are? Lifejackets of the past. Twist them until they say something really new.
02 / 10
DON’T STAY SEATED
What you believe is right and universal becomes wrong and arbitrary in seconds. Don’t sit on your ideas. The world doesn’t need sofas but hot coals. Stand up.
03 / 10
DO AS TREES DO
Forests help their sick trees by feeding them healthy lymph. Do you know what that means? Before thinking of fires in Australia think about the one you have in your neighborhood. Act locally.
04 / 10
CREATE TO DESTROY
TO CREATE
The new is born on the ashes of the old, not next to it. Use your ideas and work to clean up the prejudices that infect the world. Creating is your new responsibility.
05 / 10
SET A MIND-BOMB
Communication is a pitch invasion. Break into the heads of others and set a mind-bomb. At first it’ll give them a headache but later they will thank you for waking them from their deep sleep.
06 / 10
PRACTICE EMPATHY
Selfishness brought us here. You think you’re unique but in fact you’re just a loner. To act better do so in the plural, because reasons can be personal but consequences are always collective.
07 / 10
TAKE YOUR AGE BACK
Everything is motionless as history seems frozen. Distant generations now share the same interests. This kills culture. Diversify your proposals and act like you’re living in 2020.
08 / 10
CREATE SOCIAL VALUE
Today, the real challenge is to transform knowledge, altruism and sustainability into an income for everyone. Embrace circularity and do business for a common benefit.
09 / 10
DON’T SETTLE FOR
CHANGE
“Change” is an expired medicine. Like the future. These are concepts that no longer have any effect. Humans don’t need to change, they need to evolve. Work to achieve this.
10 / 10
CREATE SOCIAL VALUE
Head for the unthinkable, the unspeakable, the unpractical. All the good we have today was born as a utopia. Normal is the final stage of an idea. Be the heretic among the believers.
Manifesto is over but the revolution has just begun.
Read our Development and Impact report and learn about the journey Luther DSGN has taken in its first year as a Benefit Society.
“We believe design has the power to shake from numbness, to elevate brave brands, to reshape culture, values, and communities.”
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