Luther DSGN è un'agenzia creativa con sede a Roma, formata da figure professionali quali designer, interactive manager e storyteller provenienti da grandi società e agenzie multinazionali.

PUNTO SALVAVITA – FIRST AID DEFIBRILLATORS

CLIENT: Rotary Parioli

CATEGORY: Charity

PRACTICES: Concept, Branding, Graphic&Print, Website, Social

YEAR: 2015

CREDITS
Creative Direction: Michele Savino & Stanislao Migliorino
Art Direction & Design: Michele Savino
Copywriting: Rotary Parioli, ARES 118
Managing & Accounting: Paolo Terreno
Coding: Michele Savino

THE PROJECT

“From now on you have new friends in town.”
In this case, Luther along with Rotary Parioli, Ares and Regione Lazio became the leading voice of the whole community of Rome.
Rotary Parioli is a pilot project, a nonprofit initiative that distributes first­aid defibrillators in different sectors of Rome. Creating a spirit of awareness throughout the Roman community on a major subject and understanding the importance of first­aid centers in the city was one of our main goals. The heart attack is a death cause with a frequency of one at 100 people every year. In the moment of the heart attack the heart stops pumping the blood for a short time period and within about 10 minutes death is irreversible. While patient waits for the118 emergency unit arrival the only efficient response to the possibility of blood flow restoration is a cardiovascular massage and a mouth to mouth respiration which pumps the oxygen into the lungs.
Cardiovascular diseases represent nowadays the main cause of death in Italy, with over 41% of deaths, most of them bearing tumor pathologies (28,4%). In the field of cardiovascular diseases the heart attack represents all alone 10% of the cause of deaths: around 55.000 cases per year. In case of heart attack the time factor in first aid process is critical, any minute of delay can lower with 10% the chances of patient’s survival and after the first five minutes the brain may already suffer irreversible damages.
In Lazio Region there are at this moment almost 1000 Defibrillators ( DAE, External Automatic Defibrillator) distributed mostly to the sports centers and pharmacies, but also in places of public interest and other areas such as schools and bars.

Luther DSGN è un'agenzia creativa con sede a Roma, formata da figure professionali quali designer, interactive manager e storyteller provenienti da grandi società e agenzie multinazionali.

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