Luther DSGN è un'agenzia creativa con sede a Roma, formata da figure professionali quali designer, interactive manager e storyteller provenienti da grandi società e agenzie multinazionali.

MVP JEWELS

CLIENT: MVP

CATEGORY: Fashion Products

PRACTICES: Concept, Branding, Graphic&Print, Packaging, Website, Social

YEAR: 2014

CREDITS

Creative Direction: Michele Savino & Stanislao Migliorino
Art Direction & Design: Stanislao Migliorino, Marta Brinchi Giusti, Gioia Riccioni
Copywriting: Giulia Martinis
Managing & Accounting: Paola Caridi
Coding: Web Essence
Photos: Martina Scorcucchi
Stylist: Diego Thomas

ABOUT THE PROJECT

MVP is a jewelry brand created by the designer Maria Vittoria Paolillo, a young talent from Rome with a strong rooted background within artisan jewelry. We have been asked to turn her brand into an international one identifying it with the elegance of the Italian style. After creating the logo that recalls the fine design lines and minimalistic aspect of the jewelry, we created the concept that represents the fundamental piece of the whole project. The shooting art direction focused to emphasize MVP’s jewelry and creates a high fashion product. The flat design of the website reflects the refined research and elegance behind the jewelry assisting in promoting the brand’s personality on social networks: Facebook, Twitter and Pinterest. The MVP identity is now clearly contoured, a great fashion label that succeeds in communicating its style and finds itself amongst the luxury brands.

Luther DSGN è un'agenzia creativa con sede a Roma, formata da figure professionali quali designer, interactive manager e storyteller provenienti da grandi società e agenzie multinazionali.

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