FERRAGAMO

CLIENT: Apload

CATEGORY: Fashion

PRACTICES: Graphic&Print Design, Art Direction

YEAR: 2015

CREDITS

Creative Direction: Michele Savino & Stanislao Migliorino
Art Direction & Design: Stanislao Migliorino

Account&Management: Monica Rossi Poggesi

ABOUT THE PROJECT

To create the advertising campaign of one the the perfume shops glittering star of all International Airports we contacted a young NY photographer and selected some of his most significant shots that we thought it represented a new concept for the new men’s fragrance by Ferragamo. Three new personalities in everyday life of the contemporary man emerged in three new fragrances for special occasions. The chosen photos drift the mind towards the perfume’s strong lines and the essentials of its packaging in a graphical frame capturing every aspect with utmost accuracy.

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