FC CAKE DESIGN

CLIENT: Federica Cicconi

CATEGORY: Food&Beverage

PRACTICES: Concept, Branding, Graphic&Print, Packaging, Website, Social, Photos

YEAR: 2013

CREDITS

Creative Direction: Michele Savino & Stanislao Migliorino
Art Direction & Design: Stanislao Migliorino, Marta Brinchi Giusti, Gioia Riccioni
Copywriting: Viky C.
Managing & Accounting: Margeaux Amorotti
Coding: Web Essence
Photos: Gaia Geneston, Michele Savino, Marta Brinchi Giusti

 

ABOUT THE PROJECT

Federica Cicconi is a visionary designer playing with different elements in creating to create true works of art. Our job was to design a frame at the height of her delicious cakes from concept, graphics and print to packaging and contemporary design, taking it to the social network. We took inspiration from the delicate and fabulous Universe of her cuisine often described in French and English bakeries dissolving a bit the baroque heaviness of the last one with some contemporary design features. The packaging and printing on fiber paper enrich the product as in an ancient saying: good and beautiful.

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